James believes that all training should be enjoyable, as well as practical. He is a professional writer who has written well over 100 books and also edited a specialist magazine for ten years. He graduated in Modern Languages from Oxford University and went on to take a PhD, then qualified as a trainer with the ITD while working for the Civil Service in the 1980s.
He has run writing and other courses for more than 25 years, and continues to work as a journalist and author alongside his training activities.

Training clients have included several Civil Service departments and a number of private sector businesses. James has also worked as a consultant in the public sector, assisting with the development of complex report structures for specific purposes.