Simon Williams Home » Simon has been involved in training and development for over twenty years. He is a communication and business coach who has an encouraging, challenging and sometimes “off the wall” style. He began his career with Rank Xerox holding senior positions in Sales Management, Major Account Development and Training. It was here that Simon first developed his passion for optimising organisational, team and personal performance. His work in training and personal coaching extends to such disciplines as Leadership Development, Relationship Management, Team Dynamics, Business and Personal Stress Resolution, Change Management, Organisational and Personal Motivation, Communication, Customer Service, Sales Strategy and Negotiation. Through Simon’s research into modelling top industry performers, his work with both call centre and customer facing sales teams has produced significant results in improving performance and transforming conversion rates. Simon is a qualified Master Practitioner of Relationship Awareness. He is also a qualified Therapist and Stress Management Consultant.